Monday, February 7, 2011

What is a QR Code?


by Nichole Wheat

QR is the abbreviation for Quick Response. A QR Code is a specific barcode (different from traditional linear barcodes) readable by dedicated QR barcode readers and camera phones. Basically, anyone with a smartphone can take a photo of the bar code and your phone will tell you what information is associated with the QR Code.

The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Here is an example of how they can be used for business:

How many times in the last five years have you had to change business cards? Think about how much your contact information has changed. A simple remedy is to design a business card with a QR code on it. This QR code could point to your contact information which you can update as it changes. No longer would old email address and phone numbers keep you out of touch! The money a company could save by not having to re-order business cards every year could be significant!

All information on the first card is fluid. Everything, but my name, can change at any time. However, on the 2nd card, a change of information does not effect my business card! This makes my life so much easier!!!!!!!!!! I am in love!



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