ShareSquare is a platform for users to support the bands and brands they love. Using a type of scan code (QR CODE), artists and promoters can upload anything from a posters to a sticker and more. The app gives the user a specific QR code corresponding to a mobile web app.
By scanning the QR code, another user can immediately experience a music video, download tracks and apps, winprizes, join mailing lists, one-click Like and Tweet, and (coming soon) make purchases.
I first told you about ShareSquare in another blog, this is just a little follow up because I found this to be such a great story. Talk about the power of attraction! I am a true believer that the best ideas usually come out of someone discovering a desire to have a better way to do something. This is the story as it is posted in the ShareSquare Media Kit.
"The idea for ShareSquare was born one day when founder Matthias Galica spent 20 minutes staring at a bus‐stop poster for an upcoming concert. He realized that while it was the longest impression he'd ever had, there was no direct way for him to learn more, hear what the artist sounded like, or otherwise convert his interest to action.
Matthias expressed his discontent to his lone companion at the bus stop: a spritely Japanese girl named Kimiko. Kimiko explained that in Tokyo, a poster like this would have a QR code, thus enabling anyone to engage with the real world item for rich media, more information, and even the opportunity to make purchases.
Matthias, enraptured by Kimiko's account of this magical technology (and the electric blue shock of hair that fell across her almond eyes) stood speechless as she boarded the next bus, with no way to
know if he'd ever see her again.
Determined to bring the magic of QR codes to the United States, Matthias assembled a crack team to build ShareSquare: the coolest most awesomest way to connect real world promotions with the mobile web. One day, he hopes his efforts will also reconnect him with Kimiko, so that he can marry her in her native land."
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