ShareSquare, developers of a mobile platform that uses 2D barcodes, dubbed “QR codes,” to connect offline media like posters to the mobile Web, is formally launching today after proving wildly popular at this year’s South By Southwest conference.
The big difference with ShareSquare, compared to other QR code competitors, is that it also offers a content management system to lets brands easily link QR codes to a customized mobile Web app. The company also offers real-time analytics with geolocation capabilities, allowing brands to instantly track the effectiveness of their campaiigns.
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